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Digital Marketing Strategy
An effective digital marketing strategy step by step
There is a saying that goes: "the best decision is the right one, the second best decision is the wrong one, and the worst decision is to do nothing at all".
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This guide divides the marketing process into 3 phases.
Phase 1 is research and analysis, which includes steps one through five.
Phase 2 is development, including steps six through ten.
Phase 3 is implementation. Including steps 11 through 15.
Most Marketing companies spend little time on Phase 1, skip Phase 2 and go straight to tactical implementation in Phase 3. However, without laying the right foundations and spending a enogh time on the strategic marketing plan, tactical marketing will be uneffective.
