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Lead Generation
The best way to increase your company sales.
Why should you implement a lead generation strategy?
Imagine that you are in an auditorium full of potential clients and you have the opportunity to talk to them about your business for a few minutes. What would you say to them?
You would probably start by talking about the history or benefits of your product / service, that is, making a direct sale. The problem is that:
- Only 3% of the public is actively looking for options to buy something.
- About 7% are open to hear your proposal.
- The remaining 90% will get up and go home, since they have no interest in hearing about it.
Lead generation is aligned to this information. If your company's website only has information about your product / service, your message will only be received by 10% of the audience.
For that reason, your speech - including your blog, Twitter and Facebook, etc. - must be focused on offering useful content for the customer, which arouses their interest, depending on the stage of the purchase process in which they are.
EVALUATE THE PERFORMANCE OF YOUR WEBSITE FOR FREE
Downloadable
One of the ways to make a visitor become a prospect is through the production of downloadable material, which can be classified into 2 categories.
Direct Offers: those that are directly related to the purchase, such as budget, software demo, free trial, among others
Indirect Offers: those that, generally, are focused on training and solving specific problems of prospects. Some common downloadable formats are eBooks, webinars, tools, etc.
Landing Pages
Landing pages are built with one goal: conversion.
Landing pages usually have basic elements that help convert visitors into leads:
- Call-to-actions: They are elements that invite the visitor to perform an action such as downloading a material, registering for a newsletter or a trial period.
- Forms: They allow us to meet our prospects. The more information we obtain, the better contextualized and timely the offer will be.
Contact Management
Share quality content and valuable information on your social networks. Establish direct communication with your customers and give your business a human approach.
A successful marketing strategy depends on having incredible content, social networks serve to spread this valuable information, interact with your prospects and show the human side of your business.
