The 6 Marketing Metrics That Actually Matter to Your Boss

This guide will take you through the 6 critical business metrics your boss really wants to know about.

As marketers we manage a lot of different data to understand which activities are working and which are not, so it's easy to lose sight of what's important.

The fact that you have the data does not mean that you should report all of it. This simply means that when presenting the results to executives, it is crucial to convey the performance in terms of their interests. Forget about presenting website traffic, social shares and conversion rates.

Instead of talking about engagement, Facebook likes or other "generic" metrics, using these 6 metrics will allow you to inform how your strategies Marketing strategies contribute to lead generation, reduce acquisition costs and increase customer value over time.

When you present metrics that really impact decision makers, they will put you in a better position to request quotes and define strategies that really contribute to the growth of your business in the present and future.