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A guide to Return on Investment in Advertising
The word "optimization" often gives people an idea of a complicated data analysis. It seems that it is one of those subjects that only "Gurus" could come to understand and master.
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In a way, the art of optimization is simple, if we understand it as the process of making improvements.
That is, take what you already have and through experimentation and measurement, discover different ways to obtain better results.
The goal of this guide is to share a tool to analyze in a practical and simple way the performance of your current promotion efforts: Yellow Section, Billboards, Ads on Radio, Television, Directories, among others.
Remember that every promotional effort is good, but none will give you the results you need by itself.
Take into account that the true power of marketing comes from the unification of messages through different channels. A holistic approach will ensure that your visitors, prospects, and customers get a great experience, regardless of the medium by which they are interacting with you.
We hope you find this guide helpful and we would appreciate sharing your experiences with us.
