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B2B marketing for marketers
B2B Marketing for Marketeers
There are characteristics of B2B marketing that you must know and contextualize with digital channels. The behavior patterns of those who make decisions in companies are not identical to the mass market.
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What is the difference between B2B and B2C? B2B marketing is oriented to the sale of products and services between companies.
In marketing, you need to create a link before selling. With digital marketing between companies this isn't different. If your main clients are other companies, you have come to the right place.
There are characteristics of B2B marketing that you should know and contextualize with digital channels. The behavior patterns of those who make decisions in companies are not identical to the mass market.
Now we will see the characteristics of B2B marketing that differentiate B2C or final consumer marketing, and you will get tips and examples with which you can start to enhance the conversion in your company.
