Marketing predictions that came true in 2021

How aware were we three years ago of the massive changes to come? Could the experts be right in their predictions for the marketing of the future? You'll be surprised to know the answer.

2018 marketing predictions: did they come true in 2021?

Without a doubt, we live in one of the most exciting times for marketing. The constant evolution and creation of new technologies and trends is advancing with an unusual speed. 

So many changes and improvements have created opportunities in the area of advertising, while developing a demand to stay current and even stay ahead of trends.

It is within this panorama that platforms as important as Google are dedicated to research and share the forecasts of innovation in marketing. In this article you will discover that their predictions are not only accurate, but that having a look to the future can be very promising.

Think whit Google's marketing predictions

Think whit Google it is a very useful tool to inform yourself about the latest marketing news, with relevant information, from reliable sources and in a segmented way.



Since 2013, this website has been dedicated to organizing information of all kinds and turning it into valuable resources for marketers. One of the most interesting sections is precisely “the future of marketing”.

Imagine a market-leading platform giving you first-hand information on expected trends in the market.

It's basically the holy grail to stay current, innovate and stand out from your competitors.

Join us to analyze the trends that in 2018 were nothing more than a clue of what we know today as a fundamental part of current marketing.

Voice marketing will be the future

Before, a futuristic TELEVISION thing and spy series. During, an underdeveloped and even frustrating tool. From smart speakers, GPS system, cell phones to assistants inside our computer, voice command is now a highly demanded resource.



Statistics in 2018 indicated a 187% growth in the market for devices with voice assistants. The prediction of Abbey Klaassen, the president of 360i in New York, called this tool the future of marketing.

In his own words: “The voice occupies a place between the evolution and the revolution of marketing"” And he wasn't wrong, today the content is increasingly optimized to cover voice searches.

The future of marketing is understanding customer intent

Three years ago Matt Naeger completely said goodbye to the funnel technique, classic of digital marketing. Merkle's head of strategy argued that the future lay in understanding customer intent, rather than breaking down our audience by demographics.

Naeger suggested that there was a promising future in predicting the intentions of our buyer person. Now we see that it is not only true, but it helps us anticipate the future demands of our target audience.

Going beyond demographics helps you understand and analyze the reasons behind buying and choosing your products and services. In this way you get a broad picture in terms of optimization and marketing.

Influencers will become celebrities

Some love them, some can't stand them. Whether we want to accept it or not, influencers have become the new celebrities. Looking back, when a brand wanted to stand out from the rest, it sought the support of a celebrity.

Jerri Devard was not wrong at all when he pointed to the great change of roles that was coming. The director of customer service at Office Depot noted, " Before celebrities became influencers, now influencers are becoming celebrities."

In the world of social media, influencers have become leaders in content creation. Just take a look at last fashion week's guest list to realize that the biggest luxury brands understood this concept.

Marketing trends in 2021

Now, once we shake off the impression of how accurate the predictions were a couple of years ago, it remains to find out what we can do.

The landscape will have changed a lot, but one thing remains true: we are still in a time of constant change, with a high demand for rapid and effective adaptation and innovation.

Following the basic line of change, we can observe that for the most part, digital marketing agencies would benefit from investing their resources in segmented search and social networks.

There is no doubt that personalized and interactive content increases customer engagement. To be always one step ahead of the competition, you have to master new trends, know technological advances and innovate, always with the user in mind.

It may seem like fate, fortune telling or good luck, but the most accurate marketing predictions are made by leaders who have two things in common: extensive market knowledge and constant updating of the latest changes in the world.

One thing we could see is that the trends to come are not changes that occur in the shadows, in order to see them and anticipate them it is necessary to keep your eyes wide open and be prepared for the change.