How to start a successful email marketing campaign
Take advantage of one of the best marketing tools. Get the best results by doing it right from the start. We help you create the ideal foundation for an effective email marketing campaign.
Email marketing is a valuable tool that can help you improve your relationship with your subscription members by providing valuable and relevant information. However, in this channel it is very easy to make mistakes that lead our campaigns straight to the spam section.
Therefore, to start a really successful campaign, we must keep in mind that this resource is not about our brand, but about the customers. It is by focusing our attention on their personal needs and interests that we will get the most out of our e-mail marketing campaigns.
Get ready to get good results from the start with a good foundation and the best structure for your email marketing campaign.
The effectiveness of email marketing
Email marketing focuses on reaching the world's 3.8 million email users. Being an accepted, popular and practically basic medium, its return on investment is expected to be high.
In fact, email generates for every dollar invested: 38 dollars on average. This means your return on investment is 3,800%, not bad for a single resource. The main reason for this is the effectiveness that email has over social media to generate brand awareness.
Through emails you can deliver additional content that will help nurture your leads and increase the chances of conversions and sales. Beyond this, this channel is totally in your power, you decide how, when, and why you contact your subscribers.
For example, an email reminding your most distracted customers about their abandoned cart. Shopping cart rescue is one of the resources that will ensure up to 69% more sales.
How to start an email marketing campaign
An email marketing campaign can be customized down to the smallest details. While this is a big plus, the variety of possibilities can be overwhelming.
That's why we help you get started on the right foot; with these bases you can create a perfect email campaign for your customers. The main thing there is to know is the formation of a strong structure for your campaign.
In order not to get lost in the inbox of your customers you must focus on the leads that are really interested in you. That's why the first step is to define your audience by collecting as many details as possible.
The second step is to set your goals, with a solid plan and concrete goals you can give purpose to all the decisions you make on the go. Then, you'll just have to create an attractive and easy way for users to subscribe.
In order to monitor your efforts and improve over time, create a calendar and collect your results based on the type of email marketing campaign you have chosen.
Learn a method to make a mailing list
The first thing you should know about creating a mailing list is that it should be totally organic. Any method that looks like a cheap shortcut will get you into unnecessary trouble.
That's why your subscriber list should be built with opt-in forms and lead magnets or leads. The forms must always be available on your platforms, with a friendly and simple format to facilitate the user's subscription and maintain their interest in us.
Lead magnets
Lead-magnets are one way to attract leads to your email list, and there's nothing more appealing than free content. This offer may vary depending on your resources and company characteristics.
This offer is a kind of exchange, we give the user valuable and relevant content in exchange for their email address. Most of the content offered is informative or practical, in order to be useful and necessary.
Some examples of lead magnets are:
- Ebook
- Informative Pdf
- Graphics
- Research
- Templates
- Webinars
- Measuring tools
Create an attractive signup form
As mentioned above, it is important for our contact collection to offer a quick and easy way to subscribe to our list. Any difficulty can make the users change their mind, and we are not talking just about good coding, but also clarity of instructions and offers.
For this you must create an attractive design that stands out on your website, as well as being convincing. One example of this can be a basic “subscribe to our newsletter + and receive + free useful content”.
On the other hand, keep the fields of your form as simple as possible, just ask for the name and email of your leads.Finally, make sure that the form works at a hundred percent through tests that corroborate all the steps of the subscription.
A successful email marketing campaign is one that creates a genuine connection between a company and its customers or prospects. The effectiveness of a campaign is closely linked to its ability to provide valuable information and represent the company enough to build trust in the user at the same time.
Make sure to check all the tabs with your campaign’s structure plan as well as taking in account the overall marketing campaign of your brand. And if you’re interested in performing an excellent email marketing campaign, remember to always think about what you can do for your leads.
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