Strategies to get backlinks

Improve the authority of your site by getting high quality backlinks. We give you the best strategies to increase the traffic of your website and improve your positioning.

What are backlinks

Also called inbound links, backlinks are a link in another web page that points to our website. One can think of backlinks as third-party recommendations.

This means that a website considers you useful or reliable enough to quote you on their content, so they are the endorsement that will help you build a good reputation. These links can be included within a text, in an image or as a button.

In addition to referenced traffic, backlinks add to your site's authority, because the links that go to your page are used as an indicator by search engines. So, a quality backlink will come from another reputable site in your area.

Creative strategies to get backlinks 

There is more than one way to get backlinks without having to resort to blackhat strategies. That is, getting rid of any risk of suffering a penalty from the finders. That's why, we will teach you everything you need to learn to get this valuable resource.

Request that your mentions be linked 

The chance of getting backlinks is higher than you think. The simplest option is to monitor all the mentions of your brand that other blogs, social media users, digital magazines and more are doing already. 

You can identify them with Google Alerts, every time you find a mention that doesn't have a link on your website, the rest is pretty easy.  Simply send a note or e-mail requesting an appropriate link attribution. 

Achieve contextual links 

Contextual links are embedded within the body of an article. It is with phrases such as “read more” that other pages include you as enrichment to the information that they offer in their text.

These types of links are considered by search engines as high value recommendations compared to backlinks in other areas of the page. 



To get them, you must contact the administrators of pages that publish articles related to your brand. You can send a personalized email with your content.

Get mentioned in lists

Consumers usually choose from the best they can find. One way they research their best option is by reading lists like "The 5 best event rooms for your wedding". 

A recommendation like this will give you the status of the best in the market. To achieve this, you need to locate high-ranking blogs within your market and write a short, persuasive message explaining why you deserve to be on the list.

Know what linkbuilding is and why it matters. 

Turn your blog into a trusted source

Invest in creating quality content for your blog, it is through experience and unique data that you can become a source of information for others. This is important for both getting backlinks and increase your brand awareness.

Create collaborative networks 

Content creators such as bloggers or journalists are usually saturated with information. Their email tray is constantly filled with promotional, worthless content for their articles.

This puts reach emails at a disadvantage. To achieve valuable backlinks it is necessary to create collaboration networks, providing top quality data and information to content creators.

Keep your content up to date 

Don't leave your published content forgotten, if you find old articles with a considerable number of backlinks, you can still make the best out of it. Pay attention to its content and create a second updated and improved version.

Then simply contact users linked to your old content to let them know about the improved version. This way you'll have new backlinks in no time.

Offer free resources 

Free resources are a generous source of referenced traffic. Free tools such as calculators and template generators will guarantee you numerous visits. Simply generate valuable resources in your area and give them an attractive and easy-to-use design.

Use images

Don't forget to exploit the most used visual asset to get backlinks: infographics. There's nothing more useful than explaining complex concepts with an infographic where everything can be understood more easily.

Other visual resources include free photo galleries and one-page templates.

Use directories 

Far from being discontinued, directories help you improve your local SEO strategy, making it easier for potential customers to find you. The most reputable directories are Google My Business, Tripadvisor and Yelp, to name a few.

Identify broken links

You can take advantage of broken links found in the content of trusted pages. This can be achieved by looking for websites with broken links and recommend your content to fix that link.

For this you can identify pages that can give you a valuable backlink and create original content only to be referenced or recommend equivalent content.

Backlinks are the basis of your website's authority, despite being beyond on-page work, optimizing them is possible. This resource can be hard to come by, but that only adds value to improve our page rankings.

Read more about the topic and learn more about linkbuilding: the art of getting links.